Guides - Statistics of issued marketing material

You can keep track of all issued marketing material by pressing 'Statistics' located at the top right corner of the Marketing Add-On.

You can see a list of all marketing e-mails you have sent. You can see the date on which the e-mail was issued, the subject of the e-mail, the number of sent e-mails, the numbed of bounced e-mails (i.e. where the e-mail was not received, e.g. due to errors in the e-mail address), and finally how many e-mails have been read (i.e. how many of the e-mails have been opened).

If you want to keep track of the number of sent SMSes, this can be done in the SMS log that can be accessed under ‘General settings' (See the guide Main guide for more information).

You have the opportunity to follow the posted marketing material by clicking on "Statistics" in the upper right corner of the marketing module.

Please note! In order to be able to see the statistics, the cash-register module is required.

In the top left corner you will be able to see the name of the specific marketing subject for these statistics. 

• Number: This column shows the number of mails in connection with the different rows. E.g. the number of mails sent by e-mail.
• Sales: This column shows the general sales in the chosen distribution period incl. any plus days that may be entered.

Rows:

• Sent e-mail/SMS: In these rows you will be able to see the number of sent e-mails/SMSes in the period. You will also be able to see the general sales, as well as the sales of the selected item(s)/item group(s), for customers who have received the mail. Please note that the general sales does not take into account whether the mail has been opened/read. This is merely based on what has been sent out.
• Read: This row shows the same as the rows above, but the statistics in this row is based on those mails that have been read. The general and selected sales will therefore only be based on those customers, who have read the mail.
• Bounce/Have not received the mail: The first row shows the statistics for mails that have bounced, while the latter shows statistics for customers, who have not received the mail. In both rows you can see general sales for these customers, independently of the mail.
• Click: In case you have links in your mail, you will be able to see the total number of clicks, as well as the number of clicks on the specific links. The specific links will be shown in additional rows below. You will also be able to see the sales for the customers who have pressed the different links. If a customer has clicked more links, the statistics will be included in the statistics for all links.