Guides - Statistics

Please note! In order to be able to see the statistics, the cash-register module is required.

In the top left corner you will be able to see the name of the specific trigger for these statistics. Before you choose the specific statistics you wish to see, you need to choose a distribution period, in the top of the page that you wish to see the statistics for.  You also need to choose how you wish to see the period, whether it is the full period, time, day, week, month, year or day of the week. If you e.g. choose to have your statistics shown per week, you will be able to see your statistics over sales in the chosen period, spread out over the weeks.

• Sales based on: Here you can determine whether the statistics should be based on ‘Sent date', ‘Open date' or ‘Click date'. For all it is required that the date the trigger was sent, is included in the chosen distribution period.
• Sent date: This option is connected to the distribution period in the top. E.g. if you have a distribution period from the 1/1 to the 31/1, the sales will be based on everything that has been sold in the distribution period. If you have chosen plus days, the sales of these days will also be included in the statistics (see more on plus days below).
• Open date: By choosing this option, the sales will be based on when the trigger has been opened. This means that if you e.g. send a trigger the 27/1, but the customer does not open it until the 30/1, the sales statistics will be valid from the day the trigger is opened and the entered plus days forward.
• Click date: By choosing this option, the sales will be based on the first overall click. This means that if you e.g. send a trigger the 27/1, but the customer does not click any link until the 30/1, the sales statistics will be valid from the day the customer first clicks a link, as well as the entered plus days forward.

• Plus days: Plus days are connected to the sales and what it is based on. You can here enter a number of extra days that should be included in the statistics for the sales. The plus days for ‘Sent date' shows the general sales, but does not show any statistics of when the trigger was opened or any possible clicks. In other words, plus days for sent date only show the general sales for the distribution period plus e.g. 7 days. Plus days for ‘Open date' show the sales from when the trigger is first opened and the entered plus days forward. Plus days for ‘Click date' show the sales from first click and the entered plus days forward.
• View type: Here you can choose how to view the statistics. Either on the screen or in a CSV file.

Columns:

• Number: This column shows the number of triggers in connection with the different rows. E.g. the number of triggers sent by e-mail.
• Sales: This column shows the general sales in the chosen distribution period incl. any plus days that may be entered.
• Sales selected: This column is only included if one or more item(s)/item group(s) have been chosen under ‘Show sales statistics for the selected item(s)/item group(s)' under the settings for the trigger.

Rows:

• Sent e-mail/SMS: In these rows you will be able to see the number of sent e-mails/SMSes in the period. You will also be able to see the general sales, as well as the sales of the selected item(s)/item group(s), for customers who have received the trigger. Please note that the general sales does not take into account whether the trigger has been opened/read. This is merely based on what has been sent out.
• Read: This row shows the same as the rows above, but the statistics in this row is based on those triggers that have been read. The general and selected sales will therefore only be based on those customers, who have read the trigger.
• Bounce/Have not received the trigger: The first row shows the statistics for triggers that have bounced, while the latter shows statistics for customers, who have not received the trigger. In both rows you can see general sales and selected sales for these customers, independently of the trigger.
• Click: In case you have links in your trigger, you will be able to see the total number of clicks, as well as the number of clicks on the specific links. The specific links will be shown in additional rows below. You will also be able to see the sales for the customers who have pressed the different links. If a customer has clicked both links, the statistics will be included in the statistics for both links.